Collection: The "How Ya Doin?" Collection

The How Ya Doin? Collection is more than just merch—it's a way of life.

Inspired by the streets of New York City and Lil Mo Mozzarella's signature catchphrase, this collection celebrates the everyday moments that make the city unforgettable. From yellow cabs and corner delis to morning cawfee runs and conversations with complete strangers, every design captures the humor, attitude, and energy of NYC.

Whether you're a lifelong New Yorker, a former New Yorker, or just someone who appreciates a good laugh, the How Ya Doin? Collection lets you wear a piece of that classic New York spirit wherever you go.

Built for people who tell it like it is, bust chops out of love, and know that a simple "How Ya Doin?" can mean a hundred different things depending on who's asking.

Authentic. Unfiltered. Unapologetically New York.

How Ya Doin? 🗽🚕☕